Digital Marketing is the promoting products, services, or brands using online channels and digital technologies. It leverages the internet, social media platforms, email, search engines, and mobile devices to reach and engage with a targeted audience. Key Components of Digital Marketing Benefits of Digital Marketing Cost-Effective: Lower costs than traditional marketing.Wider Reach: Connect with global audiences easily. Platform Monthly Active Users (MAUs) Facebook 3.03 billion Instagram 2.00 billion Twitter (X) 619 million Why Use Digital Marketing Platforms Like Facebook, Instagram, and Twitter?